Social media for wildlife conservation
I'm a social media strategist for conservation nonprofits and sanctuaries. I spent two years turning one organization's rescue work into 250 million views, and into the followers, supporters, and licensing revenue that came with them.
40M+
7M+Case study
For two years I ran strategy and content for BOS Deutschland's channels, built around the rescued orangutans of Borneo. This was not one lucky video. Year one did over 100 million views. The next fourteen months did another 150 million. The formats repeat because they work.
The views paid for themselves. International media companies including Jungle Creations (VT) and Caters Media licensed videos from the account, so the content became an income stream of its own.
40M+Cinta washes her hair · IG + TikTok
20M+The orangutan kiss · across platforms
9M+Coconut cracking lesson · across platforms
7M+Yunyu vs. a fistful of eggplants
3M+Orangutan kiss, part two · across platforms
1.5M+Alba, the world's only known albino orangutan
Every card links to the live post. Counts are combined platform views at time of writing.
The feed itself, mid-2025. Character-led storytelling on a repeatable production system.
Behind the scenes
Public view counts are one thing. The dashboards show where the growth came from: strangers discovering the mission, not an existing audience being recycled.
One reel, 751K accounts reached. 98.9% were non-followers.
+5.2M TikTok views in a single 28-day window.
A seven-month TikTok window: 8.5M views, 620K likes, 390K shares.
Client testimonial
"Great job! We are a key factor in international orangutan education now."
Daniel Merdes · CEO, Borneo Orangutan Survival Deutschland
Own brand
Solaris English is my own brand: short-form English teaching, started from zero while I finished my Master's. It hit a million views in its first week and has grown to roughly 350,000 followers across TikTok, Instagram, and Facebook, with tens of millions of views behind it. It's also my laboratory. Every format, hook, and posting strategy I bring to a client has already been tested here, on my own numbers, at my own risk.
About
I have 8+ years in marketing, a BA in Environmental Studies, and a Master's in International Humanitarian Action. My specialty is getting conservation work in front of enormous audiences, and I work with rescue organizations because it's the work I care about most.
I've loved animals and the outdoors my whole life. Most of my free time goes to camping and hiking, so helping protect wild places is personal for me.
Every engagement starts the same way: a full audit, a plan, then consistent execution. Based in Toronto, working with organizations worldwide.
Work with me
I start with a full audit of your channels, then build and run the system: formats that fit your animals and your team's capacity, consistent production, and monthly reporting your board can actually read.
I also make sure the attention goes somewhere. Working links, clear calls to action, and tracking, so you can see what social contributes to visits, supporters, and donations. Strategy decisions stay yours, and I work alongside whoever runs your fundraising, not over them.
Happy to chat about your channels, no strings on it. Tell me what you're working with and I'll come prepared with a few personalized, actionable suggestions to grow your reach, whether or not we ever work together.
